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About Make My Hype

Great businesses deserve to be known.

We exist to help companies with real capability earn the recognition, trust and growth they deserve — in India and around the world.

Who we are

A brand and growth partner for B2B companies.

Make My Hype is a B2B branding, marketing and growth agency headquartered in Pune, India, and a brand of Odatrise Media Labs Pvt. Ltd. Founded by Swapnil Puranik, we help manufacturers, technology companies and professional-services firms become known, trusted and shortlisted by the buyers who matter.

  • Swapnil Puranik

    Founder

  • Pune, India

    Headquarters

  • Odatrise Media Labs Pvt. Ltd.

    Company

We’ve always been in the business of potential.

With 24+ years of experience across marketing and sales, our founder began his journey with Marathi publications Swabhimani Sankalp and Last Over Publications, building deep grassroots market experience across the length and breadth of Maharashtra. Before founding Make My Hype, he spent 13+ years mentoring civil-services aspirants for UPSC and MPSC, with many of his students going on to become IAS and IPS officers. He later founded and built Swapna Studies, an EdTech venture, before bringing this breadth of experience in education, communication, marketing and business growth to Make My Hype.

The lesson from those years was simple: talent alone isn’t enough. It has to be shaped, positioned and presented with clarity.

Businesses are no different. We saw capable companies — strong products, deep expertise, proven teams — being overlooked because the market didn’t understand them.

Make My Hype was built to change that.

Our team

The people behind the work.

Our principles

How we think.

  • Outcomes over outputs.

    We don’t measure success in posts or creatives. We measure it in pipeline, qualified leads and growth.

  • Business first. Brief second.

    Every engagement starts with understanding your market, your buyers and what’s holding growth back.

  • Experience over tools.

    AI is powerful. But knowing how a market will react comes from experience, instinct and original thinking.

  • We build capability, not dependence.

    Where it helps, we train your in-house team so growth continues long after we step back.

Vision 2032

From India, for the world.

Businesses to become globally recognised brands
500+
Our goal for 2032

Our vision and mission.

Our vision

To be the one-stop partner that helps 500+ businesses establish, grow and scale into globally recognised brands by 2032.

Our mission

To reignite India’s legacy as a frontrunner in business and entrepreneurship — empowering enterprises with the branding, marketing and sales strategy to compete globally, and helping India reclaim its place as a Vishvaguru, a guiding force for the world.

Growth that goes beyond business.

Our founder serves as Secretary of the Abhalaakhalchi Shala Foundation, a social initiative. We believe building stronger businesses and building a stronger society go hand in hand.

Questions

About Make My Hype: quick answers.

Make My Hype was founded by Swapnil Puranik, a brand strategist and mechanical engineer with 22+ years of experience, together with co-founder Apurva Puranik.

Make My Hype is headquartered in Pune, India, and works with B2B companies across India and in international markets.

To help 500+ businesses become globally recognised brands by 2032, by giving them the branding, marketing and sales strategy to compete worldwide.

Make My Hype is a brand of Odatrise Media Labs Pvt. Ltd.

Let’s build the brand your business has earned.

Tell us where you want to grow. We’ll show you what needs to move.

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