Branding
Corporate branding
As a company grows, its brand tends to drift across brochures, presentations, websites and teams. We bring it back to one clear position and make it easy for everyone to apply.
Who it is for
For growing companies that speak with many voices.
This service suits established companies with several products, divisions or generations of material, and companies that have outgrown the brand they started with.
It is also useful before a major step, such as a new market, a new product line or a change of leadership, when the company needs to explain itself afresh.
What you get
What you get.
- A brand platform: purpose, positioning, values in practice and key messages
- A refreshed or consolidated identity, where one is needed
- Brand guidelines and templates for presentations, documents and social media
- A review of your existing materials, with priorities for what to update first
- A briefing session so that your team can use the brand with confidence
Outcomes
What changes for you.
- The company looks and sounds like one organisation wherever buyers meet it
- New materials are quicker to produce because the rules are clear
- Employees, partners and agencies describe the company in the same way
- Leadership shares one answer to what the company stands for
How we work
Business first. Brief second.
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Diagnose
We review how the company presents itself today and talk to leadership and customer-facing colleagues about how it is understood.
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Position
We agree the company’s position, its purpose and the messages that every team should be able to use.
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Activate
We build or consolidate the identity, then roll out guidelines and templates and brief the people who will use them.
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Optimise
We check how the brand is being applied and refine the guidelines as the company grows.
FAQ
Frequently asked questions.
B2B branding focuses on how buyers understand and choose you. Corporate branding looks at the whole organisation and how it presents itself consistently to customers, employees and partners. The two often work together, and we will tell you where to start.
Yes. We review it first. If it works, we keep it and make it consistent. We recommend changes only where they would help.
Usually, yes. A few conversations with leadership and customer-facing colleagues make the brand more accurate. How many is agreed after the first conversation.