Marketing
LinkedIn marketing
For B2B companies, LinkedIn is where buyers check you out. We use it as a revenue engine, not as a place to post for the sake of posting.
Who it is for
For B2B companies that want conversations, not just likes.
This service suits founders and leadership teams who know their buyers are on LinkedIn but have not yet turned the platform into a source of enquiries.
It works for company pages and for the leaders behind them. We plan both together, so that the company and its people reinforce each other.
What you get
What you get.
- A LinkedIn strategy tied to your target buyers and your business goals
- An optimised company page and leadership profiles
- A content plan with themes, formats and a posting calendar
- Posts and graphics prepared with your approval, and LinkedIn Ads where they make sense
- Guidance on responding to comments, messages and connection requests
- Regular reviews of what is bringing the right people in
Outcomes
What changes for you.
- Your company is visible to the decision-makers you want to reach
- Profiles and posts explain your value in terms that buyers care about
- More of the people who engage are potential customers or partners
- You can see which topics lead to conversations and invest in those
How we work
Business first. Brief second.
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Diagnose
We look at your buyers, your competitors and your current LinkedIn presence, and agree what the platform should do for the business.
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Position
We decide who to reach, what to say to them and which voices, company and personal, should say it.
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Activate
We optimise the profiles, set up the content plan and begin publishing, with your approval at every step.
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Optimise
We track which posts and conversations matter to the business, and we refine the plan in regular reviews.
FAQ
Frequently asked questions.
No. Posting is one part of it. The work starts with who you want to reach and what you want them to do, and every profile, post and message is planned around that.
We can draft content with you, using your experience and your approval. We do not publish anything you have not seen.
We do not promise numbers. After the first conversation we agree what to measure, such as qualified conversations, and how often we review it together.