Branding
Executive branding
In B2B, buyers often trust a person before they trust a company. We help founders and senior leaders show their expertise in a way that earns the attention of the right people.
Who it is for
For leaders whose expertise deserves to be known.
This service is for founders, managing directors and senior leaders of B2B companies who have deep experience but a thin public profile, or who are visible but not for the things that matter to buyers.
It also suits experienced professionals who are moving into independent consulting and need to be recognised for one clear area of expertise.
What you get
What you get.
- A personal positioning: the expertise you want to be known for and the audience that matters
- A rewritten LinkedIn profile that makes a clear case for working with you
- Content themes drawn from your real experience and your company’s goals
- A simple, sustainable posting rhythm that fits your calendar
- Guidance on how to respond to the people who get in touch
Outcomes
What changes for you.
- People who search for you find a clear, credible account of what you do
- Your voice becomes a source of introductions, not only of visibility
- Your company benefits from the trust you build in your own name
- Writing about your work becomes easier because the themes are already defined
How we work
Business first. Brief second.
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Diagnose
We learn about your career, your company’s goals and the audience you want to reach, and we review how you appear online today.
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Position
We agree the expertise you should be known for, the experience that proves it and a tone that sounds like you.
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Activate
We refresh your profile and draft content with you, so that everything stays accurate and in your own voice.
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Optimise
We look at which topics start useful conversations and adjust the themes and the rhythm accordingly.
FAQ
Frequently asked questions.
That is the aim. We work from your own experience, conversations and notes, and nothing is published without your approval.
No. We agree a rhythm you can sustain. A steady, thoughtful presence works better than bursts of activity.
A personal brand builds over time, and we do not promise a fixed result. After the first conversation we agree what to track and how often to review it together.